Avaz_Studio
By Agustin Alvarez

Index

Index

Work

About

ALOHAS

E-COMMERCE [ 2024 ]

Alohas is a sustainable fashion brand based in Barcelona, known for its on-demand production model that minimizes waste by only producing items after orders are placed. The brand receives over 2 million monthly visitors on its ecommerce platform and has a strong social media presence with more than 1 million followers on Instagram​

[ WORK ]

UX/UI Design

CRO

Design system

UX Multidirectional flows

Digital visual identity

[ CHALLENGE ]

The goal of Alohas' website redesign was to create a visually impactful experience that better reflects the brand’s identity while improving the pre-order experience and his multidirectional user experience.

[ DESIGN SYSTEM ]

A robust design system was build for ALOHAS to achieve a global coherence and better workflow to the whole digital team. I ensure to introduce and train the junior/mid team in the digital department, managers and brand team to use Figma as principal source of design for the company and the use of the design system to accelerate our workflows when creating new campaings, landings and social references.

[ A LOT OF WORK DESERVE A LOT OF REWARDS ]

During our launch, we implemented new tests and experiences that helped enhance product discovery and increase conversions.

Here are some key insights we can share.

Against all odds and initial doubts regarding the new position of the filter CTA on mobile, we recorded an increase of +8.9% in usage with the updated filter placement.

Using mini pictures for product variants resulted in a 0.90% increase in conversions compared to the traditional dots or square colors.

The new modal for product size selection resulted in a significant +7% increase in the direct conversion rate from the Product Detail Page (PDP) to Checkout.

The context behind this change is that ALOHAS primarily offers a pre-order experience, meaning customers purchase today and receive their products in approximately two months. Previously, the ALOHAS website did not communicate this process effectively. To address this, we added clear references to the pre-order experience and approximate delivery times for each status on the Product Detail Page (PDP), cart, and checkout. This ensures that users are aware of the expected delivery dates throughout their shopping journey.

[ HERE A GLIMPSE OF THE VISUAL WORK DONE ]

[ THANKS FOR READING]

Check the website online: alohas.com

Drop me an email.

Let's Connect

Drop me an email.

Let's Connect

Drop me an email.

Let's Connect

[ CHALLENGE ]

The goal of Alohas' website redesign was to create a visually impactful experience that better reflects the brand’s identity and sustainable values. It also aimed to boost conversions through personalized UX strategies, improving site navigation and enhancing the on-demand shopping experience​.

[ CHALLENGE ]

The goal of Alohas' website redesign was to create a visually impactful experience that better reflects the brand’s identity and sustainable values. It also aimed to boost conversions through personalized UX strategies, improving site navigation and enhancing the on-demand shopping experience​.

[ DESIGN SYSTEM ]

A robust design system was build for ALOHAS to achieve a global coherence and better workflow to the whole digital team. I ensure to introduce and train the junior/mid team in the digital department, managers and brand team to use Figma as principal source of design for the company and the use of the design system to accelerate our workflows when creating new campaings, landings and social references.

[ HERE A LIMPSE OF THE VISUAL WORK DONE ]

[ THANKS FOR READING]

Check the website online: alohas.com