Journal

Notes from the studio on Shopify, conversion, AI in ecommerce and the craft of selling beautifully online.

Ecommerce strategy

The right Black Friday depends on what you sell.

Skincare, footwear and streetwear customers behave differently in November. How to choose the offer, the timing and the store changes that fit your category.

6 min readOctober 2026Avaz Studio

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Index.

The right Black Friday depends on what you sell.

Ecommerce strategyRead 6 min

How premium Shopify brands win in AI search

SEO & AI searchIn the works

Fix conversion before you scale ad spend

CROIn the works

AI campaign visuals: where they work, and where they don't

AIIn the works

The anatomy of a high-converting fashion product page

DesignIn the works

Pre-order on Shopify: selling drops before stock lands

ShopifyIn the works

The email and SMS flows every beauty brand should have

Email & SMSIn the works

Returns into exchanges: a playbook for footwear brands

Ecommerce strategyIn the works

Journal

The right Black Friday depends on what you sell.

Index.

The right Black Friday depends on what you sell.

How premium Shopify brands win in AI search

Fix conversion before you scale ad spend

AI campaign visuals: where they work, and where they don't

The anatomy of a high-converting fashion product page

Pre-order on Shopify: selling drops before stock lands

The email and SMS flows every beauty brand should have

Returns into exchanges: a playbook for footwear brands

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