Brand & Digital Identity
An identity that works where your customers actually meet you: on a phone, in a feed, at checkout. We design brand systems for the screen first, and make them hold up everywhere else.
Recognised in a second.
A premium brand is recognised in a second. That takes a clear idea, a tight system and the discipline to repeat it on every touchpoint.
We build identities as systems: logo, type, colour, imagery and tone, documented so your team and partners can use them without us in the room.
From the studio.
What we create
- Brand strategyPositioning, audience and the single idea the brand stands for.
- Logo & wordmarkMarks designed to work from a favicon to a storefront sign.
- Type & colourTypography and palettes chosen for screens, print and packaging.
- Tone of voiceHow the brand writes, from product pages to emails.
- Digital guidelinesRules for web, social, email and ads in one living document.
- Launch assetsTemplates and first assets so the brand goes live complete.
Where we’ve done it.
Questions,
answered.
Yes. A new identity is often where we start, before the store is designed.
Yes. We can evolve an identity rather than replace it, keeping the equity you have built.
Logo files, type and colour specs, guidelines and a set of launch templates.
We design packaging graphics as part of the identity system when the brief needs it.